A complete reinvention of the Evite digital invitation.
Founded in 1998, Evite still retains the largest digital invitation market share, but it has fallen behind direct competitors - and other social media alternatives - and lacks the modern interface and functionality that people have come to expect.
My goal upon joining Evite was to lead the Evite product and brand design transformation, and make Evite relevant to a new generation of customers. Grounded in research, deep customer insights, and with an abundance of data, I worked closely with Product, Engineering, and Data leads to design, build, and launch the first phase of Reinvention.
Role: Head of Design
UX/UI & Visual Design: Raphy Fedida, Joanna Figliozzi
Illustration: Susan Park Art Direction: Joanna Figliozzi Photography: Ivan Solis
